José María Lagos Hernández
20, February 2018 | 0
In these times of high “financial crisis” in which we live, there is no solution but to export our products abroad.
This in itself requires a lot of travelling, a massive cultural change (different cultures), different norms and forms of product approval, forms of negotiation, etc.
However, the most important (above all the aforementioned) is language. We cannot afford to “understand – sort of what we’re being told”.
There is no real solution aside from “investing” in us learning languages: English, French, German… and due to economic reasons I would not rule out Portuguese (Brazil) or Arabic (Qatar, Abu-Dhabi, Saudi Arabia, etc.), or Russian (Russia and neighbouring countries). All these are countries are currently investing a lot of money in renovation.
The translations are equally as important as are in some cases interpretations. After many formulas in our company, we have finally been successful in choosing to collaborate with KOMA Language. I would like to highlight the professionalism of the KOMA team, and in some cases, even the “patience” they have with us.
Our needs are thoroughly analysed in order to speed up the different processes and save costs for the company.
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